Jake Mellman
Ecommerce founder and entrepreneur behind Troop (functional mushroom gummies) and Silly Goose (a non-alcoholic/functional beverage); discusses product, marketing KPIs, channel strategies, and regulatory challenges around hemp-derived THC.
Best podcasts with Jake Mellman
Ranked by the Snipd community
Jan 20, 2026 • 52min
A Mushroom Brand's Bet Against Booze
Jake Mellman, the founder of Troop and Silly Goose, shares his journey in creating functional mushroom gummies and non-alcoholic beverages. He unveils the critical lessons from Troop's launch, emphasizing the necessity of smart marketing and using Meta ads for success. The discussion dives into KPIs that drive growth, the complexities of THC regulations, and scaling challenges. Jake explores how he positions Silly Goose to appeal to drinkers looking for healthier options and reveals aggressive revenue targets while navigating operational hurdles.
Mar 5, 2024 • 47min
Troop's Mushroom Supplement Success
Discover how Troop, a company crafting mushroom gummies, emerged from a ski accident and health consciousness shift. Learn about sourcing quality mushrooms, Shopify success strategies, and mastering social media marketing. Explore the journey of mushroom enthusiasts turned entrepreneurs, overcoming adversity to build a thriving brand.
