Jake McOsker

Jake McOsker, an account executive at Forrester Research, shares his journey from BDR to AE. He reveals how he leverages AI to revolutionize account planning, drastically cutting the time needed to formulate effective outreach strategies. Instead of relying on generic company summaries, Jake's AI agents provide tailored insights that help him connect with key decision-makers. He also discusses using AI for analyzing recorded calls and generating account plans in minutes, emphasizing the need for experimentation and ongoing learning in sales.