Jake Hundley

Join David Quaid, an SEO consultant known for busting myths, and Jake Hundley, a local SEO specialist, as they tackle the misconception that schema markup is vital for SEO rankings and AI visibility. They dissect how search engines and AI handle content, revealing that most sites don’t benefit from schema and might even face risks with its misuse. The duo also highlights when schema can be useful, such as for structured feeds, while emphasizing the importance of clean HTML and effective content structuring over complex schema strategies.