

Jake DeLeon
Founder of Fila Manila, a food brand bringing Filipino flavors to the U.S., known for banana ketchup and ube spread.
Best podcasts with Jake DeLeon
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Nov 6, 2025 • 50min
Advice Line with Tariq Farid of Edible Arrangements
Tariq Farid, founder of Edible Arrangements and seasoned entrepreneur, joins to lend his expertise to early-stage founders. He shares insights on how to make Filipino banana ketchup mainstream and debates the impact of brand names like 'cruise' for sustainable ventures. Tariq also discusses scaling personalized services without losing the brand's soul and reflects on his entrepreneurial journey, emphasizing the importance of customer feedback and long-term vision.


