Jaisen Freeman

Jaisen Freeman, CEO and co-founder of Four Loko, shares the wild journey of one of America's most iconic beverages. He reveals how the drink's unique blend of alcohol and caffeine skyrocketed to fame through early internet culture marketing. Jaisen discusses the brand's encounters with government crackdowns and public backlash, and how they turned controversy into a thriving business. He also explores Four Loko's evolution to stay relevant with Gen Z, maintaining its authenticity while innovating for the future.