Jae Park

VP of Digital Product Design at Ford's Electric Vehicle Digital Design division, leading cross-functional teams shaping Ford's digital product strategy for EVs and sustainability; previously led design teams at Microsoft, Amazon, and Google.

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Sep 17, 2025 • 47min

Jae Park: Designing a new generation of vehicles at Ford, and why friction matters in the creative process

In this engaging discussion, Jae Park, VP of Digital Product Design at Ford's Electric Vehicle Digital Design division, tackles the intersection of creativity and technology. He reflects on the challenges of balancing speed and thoughtful design in an AI-driven world. Jae also shares insights on Ford's strategic shift towards affordable EVs, the implications of Gen Alpha on vehicle expectations, and the importance of creative friction. Plus, he explores the unique competition between traditional car makers and tech giants reshaping automotive experiences.

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