Jacquelyn Cameron

Chief Revenue Officer at Axios with expertise in audience segmentation, B2I (business-to-influence) revenue, events, local strategy, and applying AI to sales and intelligence.

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Nov 4, 2025 • 1h 1min

How Axios segments its audience

Jacquelyn Cameron, the Chief Revenue Officer at Axios, shares her expertise on audience segmentation and B2I strategies. She delves into how Axios categorizes its audience into five core personas and explains how this drives product and event connections. Jacquelyn highlights the competitive edge of 'no opinion' coverage in D.C. and discusses the importance of localized national advertising. Additionally, she elaborates on the role of AI in enhancing audience insights and how Axios uses live events to create a tangible newsroom experience.

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