Jacqueline Lieberman
Brand strategist, founder of Brand Crudo, and advisor to companies like Google and Unilever. She developed the Anti-Focus Group methodology for B2B market research.
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Jan 22, 2025 • 20min
Why Your Focus Groups Are Failing and What to Do Instead
Join brand strategist Jacqueline Lieberman, founder of Brand Crudo, as she shares her innovative Anti-Focus Group methodology. Instead of sterile conference rooms, she advocates for intimate VIP dinners to draw authentic insights from clients. Discover how this fresh approach enhances B2B marketing by fostering genuine conversations that lead to actionable strategies. Jacqueline also discusses the significance of participant selection and the transformative power of shared meals in understanding customer needs.
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