Jacobo Hernandez

Founder and CEO of FreedomVest Capital and managing partner at The Vesta Group, specializing in converting undervalued properties into boutique hotels and experiential short-term rental businesses; featured for sharing his 90-day roadtrip acquisition of the Forest Springs Hotel & Spa.

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Oct 14, 2025 • 55min

What It Really Takes to Buy Your First Hotel in 90 Days | Jacobo Hernandez E53

Jacobo Hernandez, founder and CEO of FreedomVest Capital, shares his bold journey of trading a $10M short-term rental portfolio for a 90-day road trip to acquire a boutique hotel. He discusses uncovering a hidden gem in Eureka Springs for just $1.2M, driven by hands-on market visits and data analysis. Jacobo outlines his unique approach to storytelling for fundraising, which raised over $2.5M. His focus on creating wellness-focused experiences highlights the importance of innovative asset strategies in the hospitality industry.

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