Jacob Neiheisel

Jacob Neiheisel, a political science professor specializing in campaign strategies, dives into the evolving landscape of voter outreach. He discusses the surge of political text messaging and its questionable impact on mobilizing swing state voters. Neiheisel contrasts modern methods with traditional campaigns, emphasizing the tension between effective engagement and potential privacy invasions. The conversation also touches on the role of misinformation and the challenges in accurately influencing voter behavior, underscoring the complexities of contemporary campaigning.