Jacob Lockwood

Jacob Lockwood, a serving soldier and founder of Lockwood Smocks, shares his journey of blending military life with entrepreneurship. He reveals the challenges of managing cash flow and scaling his British-made fashion brand, which earns £10k/month. Jacob recounts his first sale in Cyprus and discusses the competitive fashion market. Insights include using pre-orders for funding, leveraging high-margin accessories, and the importance of authentic social media engagement. The conversation highlights Jacob's resilience and plans to navigate growth in the demanding world of fashion.