In this engaging conversation, Jacob Jaber, co-founder of Philz Coffee and investor at Humble Lion Holdings, shares his journey from a bodega counter to a thriving chain with over 75 locations. He discusses the importance of personalized customer experiences and the challenges of scaling a business. Jacob delves into the art of selecting locations, maintaining brand identity, and how running a coffee empire has influenced his investment strategies. He emphasizes the value of community and authenticity in competing against larger competitors, illustrating business lessons that extend beyond the coffee industry.