Jacob Horne, co-founder and CEO of Zora, previously led product at Coinbase and helped create USDC. He dives into the significance of memes in social coordination and their role in the digital economy. Horne discusses the challenges of discerning quality content in an abundance of information while exploring the dynamics of patronage in the attention economy. He also touches on the differences between speculation and gambling, the future of tokenized identities, and how creativity intersects with blockchain technology, providing insights into evolving market landscapes.

Nouns DAOs are having a moment in the spotlight, with Jacob Horne —founder of Zora — as one of the more prominent evangelists. In this conversation, Jess and Jacob discuss a core question: Why are ERC721 tokens (NFTs) a more compelling form of ownership than ERC20s? They explore the connection between Nouns DAOs and hyperstructures, and a compelling take that forkability is additive to the ecosystem as a whole. Nouns DAOs enable localized nodes of functionality, thereby increasing optionality and infinite possibilities for proliferating a community meme. Communities exist, communities want to do things together, and they need a medium to do that — the Nouns model provides the tools to do exactly that.

In this discussion, Jacob Horne, Co-founder and CEO of Zora, dives into how tokenization is transforming the creator economy. He details Zora’s journey and the innovative integration of NFTs in fashion. The conversation also touches on the evolving landscape of NFT royalties and liquidity models. Horne explores the differences between creator and meme coins and highlights the challenges of monetization. Lastly, he emphasizes the impact of blockchain on content valuation and community engagement in reshaping the digital economy.