Jacob Horne, co-founder and CEO of Zora, previously led product at Coinbase and helped create USDC. He dives into the significance of memes in social coordination and their role in the digital economy. Horne discusses the challenges of discerning quality content in an abundance of information while exploring the dynamics of patronage in the attention economy. He also touches on the differences between speculation and gambling, the future of tokenized identities, and how creativity intersects with blockchain technology, providing insights into evolving market landscapes.

Nouns DAOs are having a moment in the spotlight, with Jacob Horne —founder of Zora — as one of the more prominent evangelists. In this conversation, Jess and Jacob discuss a core question: Why are ERC721 tokens (NFTs) a more compelling form of ownership than ERC20s? They explore the connection between Nouns DAOs and hyperstructures, and a compelling take that forkability is additive to the ecosystem as a whole. Nouns DAOs enable localized nodes of functionality, thereby increasing optionality and infinite possibilities for proliferating a community meme. Communities exist, communities want to do things together, and they need a medium to do that — the Nouns model provides the tools to do exactly that.

Jacob Horne, the CEO of Zora, dives into the groundbreaking features of their new mobile app designed to simplify cryptocurrency for everyday users. The discussion highlights blockchain-integrated social media, allowing users to mint posts and earn tokens. Jacob introduces 'SPOCKS,' making small ETH purchases user-friendly, and explores innovative pricing strategies for NFTs. He emphasizes the importance of community engagement and adapting branding strategies to connect crypto with mainstream audiences, unlocking new potentials in the crypto space.