Jacob de Geer

Jacob de Geer, Founder and CEO of iZettle, shares his journey from identifying a market gap to revolutionizing payments for small businesses. He discusses the challenges of disrupting a conservative industry and how initial skepticism fueled his persistence. With no financial background, he capitalized on a cashless opportunity unveiled through his ex-wife’s experiences. Jacob highlights the importance of product-market fit, innovative marketing tactics, and the role of luck in iZettle's rapid expansion across markets like Mexico and Brazil.