Jacob Cooke

Jacob Cooke, Co-founder and CEO of WPIC Marketing + Technologies, reveals critical insights into China's booming e-commerce landscape. He highlights a remarkable revival in consumer confidence, driven by rising incomes and government support. The podcast delves into the rapid growth of platforms like Douyin and Xiaohongshu while examining shifts in consumer behavior towards premium products in sectors such as beauty, fashion, and pet care. Jacob discusses the importance of adapting to an omnichannel market and the dynamic opportunities for global brands.