Jacob Cass

Jacob Cass, an award-winning brand consultant and designer, shares his journey from losing 95% of site traffic to rebuilding his brand, Just Creative. He discusses the emotional rollercoaster of the traffic crash and the strategies he employed to adapt, including content pruning and focusing on evergreen topics. Jacob emphasizes the importance of personal branding in 2025, providing actionable insights on diversifying channels and maintaining consistent messaging. He also introduces practical brand exercises, urging listeners to start building their personal brand now.