Barry Marston and Jacob Boswall, jihadist media analysts from BBC Monitoring, delve into the deadly JNIM group, an al-Qaeda affiliate causing chaos in the Sahel. They explore JNIM's recruitment strategies and its claims of protecting local communities amidst violence. The discussion reveals the group's surprising acknowledgment of human rights violations, highlighting their complex relationship with ethnic divisions. Their innovative propaganda tactics, showcasing prosperity, attract recruits from impoverished areas, positioning JNIM as a formidable player in the region.