Jacob Baadsgaard, founder of Disruptive Advertising, talks about his journey in data analytics and performance marketing. He shares valuable lessons on building the right team, emphasizing that expertise isn't everything. Jacob reveals the challenges of navigating client relationships, managing pricing structures, and the importance of amicable partner splits. He discusses the impact of narrowing down target audiences, finding alignment, and the psychological hurdles of separating personal identity from business decisions. A must-listen for agency owners!
