Jaclyn O’Connell

Jaclyn O’Connell, a digital marketer and artist manager, shares her expertise on fan relationships and mental health in the music industry. She discusses innovative tools to connect with fans directly, emphasizing the impact of community engagement. Jaclyn also addresses the strains of social media metrics on artists' creativity and wellbeing. The conversation delves into maximizing tour success for emerging artists while ensuring fair compensation. Ultimately, she highlights building sustainable fan bases over chasing fleeting viral moments.