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Jaclyn O’Connell
Digital marketer, creative strategist, artist manager, and founder of Bittersweet Media and Good Grief Management. They offer marketing solutions and hands-on artist management for artists and labels.
Best podcasts with Jaclyn O’Connell
Ranked by the Snipd community
May 28, 2025
• 1h 14min
How This Artist Manager Deepens the Fan Relationship and Prioritizes Mental Health
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Jaclyn O’Connell, a digital marketer and artist manager, shares her expertise on fan relationships and mental health in the music industry. She discusses innovative tools to connect with fans directly, emphasizing the impact of community engagement. Jaclyn also addresses the strains of social media metrics on artists' creativity and wellbeing. The conversation delves into maximizing tour success for emerging artists while ensuring fair compensation. Ultimately, she highlights building sustainable fan bases over chasing fleeting viral moments.
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