Lars Lofgren, an SEO expert focused on analytics-driven marketing, and Jacky Chou, a tactical SEO operator, dive into the controversial world of search engine optimization. They reveal how black-hat techniques are thriving while traditional white-hat SEO struggles. Discover why technical strategies are winning, the manipulation of Reddit and Facebook for SEO gains, and the surprising resilience of giant publishers like Forbes. The duo also discusses the impact of AI on rankings, fake brands, and the evolving landscape of online visibility.
