Jackie Cooper

Jackie Cooper, leader of Edelman's Gen Z Lab, dives into the unique attitudes of Gen Z shaped by economic and social upheavals. She reveals their 'visceral need for safety' across various dimensions like financial stability and cultural belonging. Jackie discusses the political fragmentation within Gen Z, contrasting younger males' conservatism with older Gen Z's idealism. She emphasizes their demands for transparency from employers and critiques their complex relationship with technology, advocating for genuine conversations between generations.