Jack Frimson and Zac Thompson, co-authors of "Selling Like a Therapist," run an agency that specializes in helping clients book appointments. In this engaging conversation, they share how therapeutic techniques can transform sales interactions. They discuss the art of empathetic communication, emphasizing deep listening and meaningful questioning. The duo also highlights the psychological aspects of sales, advocating for a patient, understanding approach to uncover clients' true needs. Discover innovative strategies that foster genuine connections and improve success.
