Jack Bobo

Jack Bobo, Executive Director of the Rotham Family Food Institute at UCLA, is on a mission to bridge the gap between food communication and consumer behavior. He explores how language shapes our perceptions of food choices and critiques the moralizing messaging in food marketing. Jack discusses the challenges of feeding 10 billion people and emphasizes the importance of collaboration and innovation. He dives into consumer psychology, the complexity of global food systems, and practical steps to reduce food waste, all while advocating for a more mindful approach to food policy.