Jack Appleby

Jack Appleby, a seasoned marketing strategist with 15+ years of social media expertise, dives into the nuances of audience building and content creation. He reveals why most brand content flops and discusses the importance of storytelling over high production values. Jack shares insights from his successful TikTok ventures, the balance of running a profitable series like Hoop Forever, and how to organically grow a newsletter to 80k subscribers. He also emphasizes the need for strong opinions in content and predicts a future demand for better quality in short-form videos.