Jaci Russo
CEO of Brand Russo, a marketing agency; early adopter of generative AI who builds custom GPTs and automated lead-generation systems that deliver vetted prospects and accelerate agency workflows.
Top 3 podcasts with Jaci Russo
Ranked by the Snipd community
13 snips
Jun 10, 2025 • 55min
‘The General Purpose Agency Is Doomed’
Alan Pentz, founder of Corner Alliance and The Owner Institute, dives into the potential demise of B2B agencies due to the rise of generative AI. He argues that companies may prefer AI over traditional agency retainers. Jaci Russo, CEO of Brand Russo, shares insights on leveraging AI for better business practices, while Sarah Segal, CEO of Siegel Communications, discusses the enduring significance of human relationships in PR amidst AI's growth. Together, they explore the balance between technology and personal connections in the evolving business landscape.
9 snips
Nov 25, 2025 • 49min
I Have to Figure This Sh*t Out
Liz Piccarazzi, CEO of CityBin, shares her struggle with AI adoption amidst a $400,000 tariff bill, while Jaci Russo, CEO of Brand Russo, boasts about her successful integration of generative AI that generates ten vetted leads daily. Ted Wolf, an AI consultant, stresses the importance of documentation in AI workflows. The trio reflects on a challenging year, with Jaci lamenting a failed hire and Liz humorously acknowledging the reliability of New York City's trash. Together, they navigate the complexities of AI in their businesses.
Dec 17, 2023 • 21min
Earning Your AGENCY BRAND by Understanding Your Prospects with Jaci Russo | Ep #654
Branding expert Jaci Russo discusses earning your brand by understanding prospects, focusing on quality over quantity, and speaking in their terms. She emphasizes answering 'What can you do for ME?' and tailoring solutions for deeper connections in digital agencies.
