Jaci Russo
CEO of Brand Russo, a marketing agency based in Lafayette, Louisiana. She is partnering with Loren Feldman for a webinar about AI and how to use it for good in a company.
Top 3 podcasts with Jaci Russo
Ranked by the Snipd community
13 snips
Jun 10, 2025 • 55min
‘The General Purpose Agency Is Doomed’
Alan Pentz, founder of Corner Alliance and The Owner Institute, dives into the potential demise of B2B agencies due to the rise of generative AI. He argues that companies may prefer AI over traditional agency retainers. Jaci Russo, CEO of Brand Russo, shares insights on leveraging AI for better business practices, while Sarah Segal, CEO of Siegel Communications, discusses the enduring significance of human relationships in PR amidst AI's growth. Together, they explore the balance between technology and personal connections in the evolving business landscape.
Dec 17, 2023 • 21min
Earning Your AGENCY BRAND by Understanding Your Prospects with Jaci Russo | Ep #654
Branding expert Jaci Russo discusses earning your brand by understanding prospects, focusing on quality over quantity, and speaking in their terms. She emphasizes answering 'What can you do for ME?' and tailoring solutions for deeper connections in digital agencies.
Jul 23, 2024 • 55min
When They’re Not Quite Bad Enough to Fire
Experts Paul Downs, Liz Picarazzi, and Jaci Russo discuss reviewing employees on the edge, using personality tests for conflict resolution, handling negative reviews, retaining mediocre performers, and reporting unethical competitors. They share insights on leveraging AI for brand planning, navigating employee performance challenges, and emphasizing integrity in business decisions.
