Jacco ter Schegget

Jacco ter Schegget, an experienced board-level advisor and former CEO of Publicis Groupe Benelux, dives into the future of advertising agencies. He discusses the impact of globalization, AI, and platform dominance on agency models. Jacco suggests that agencies must adapt by centralizing P&Ls and evolving the strategist's role while retaining the importance of creative leadership. He envisions a new marketing services platform that blends client needs with agility, arguing that even in an AI-driven world, entry-level roles remain crucial for understanding trends.