Jabran Niaz

Co-founder of Utopia Deals and Utopia Industries, a bootstrapped e-commerce and manufacturing entrepreneur who scaled to hundreds of millions in annual revenue and created thousands of jobs while vertically integrating supply chain and product design.

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Dec 26, 2025 • 1h 37min

Operators Titans E007: Utopia Deals (With CEO Jabran Niaz)

Jabran Niaz, co-founder of Utopia Deals and Utopia Industries, transformed from packing towels for $15 an hour to leading a global e-commerce giant with over $770M in revenue. He shares insights on the importance of value over premium pricing and the role of innovative packaging in gaining a competitive edge. Jabran discusses the strategic shift from sourcing in Pakistan to leveraging Chinese manufacturing. He also reflects on the significance of brand identity in various categories and his continuous push for operational excellence amid fierce competition.

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