Jabari Johnson

Jabari Johnson, a multifaceted entrepreneur in the live event space, discusses the critical role of relationships in his successful career. He shares how his early hustle as a hip-hop interviewer paved the way for key connections that opened doors in live events. Jabari emphasizes the stark differences between the recording and live event industries, highlighting the challenges of navigating gatekeepers. He recounts his triumph in booking major venues like UBS Arena and the importance of collecting customer data for maximizing event success.