Izzy Howden

Izzy Howden, Senior Campaign Manager at Make My Money Matter, dives into transforming financial systems for climate action. She highlights how creative campaigns, including viral films featuring celebrities, can engage the public effectively. The discussion covers the importance of humor and storytelling in climate finance, and the paradox of celebrity endorsements. Izzy shares insights on upcoming initiatives, like animations linking pensions to deforestation, and emphasizes simplifying climate communication to reach broader audiences.