Ivona Butcher

Ivona Butcher, Co-CEO of Bayeret and former Kellogg MBA, shares her inspiring journey from acquiring a business in the Czech Republic to facing a total revenue collapse during COVID-19. She discusses the challenges of operating in a post-Soviet culture and pivoting to virtual events to keep her staff employed. Ivona highlights her aggressive strategies in negotiating with banks, successfully buying back a seller note, and ultimately tripling revenue and doubling EBITDA post-crisis. Her insights on entrepreneurship alongside her husband offer valuable lessons for aspiring business owners.