Itai Kafri, Head of Product Growth at Voyantis and former senior exec at TikTok, dives into the fascinating world of signal engineering. He explores how this emerging tactic enhances digital marketing, especially amidst rising platform automation. Itai discusses the best practices for employing existing vs. new event signals, and the roles of different teams in optimizing user engagement. He also shares insights on how various advertisers—mobile games, e-commerce, and subscription apps—adapt their strategies and the common traits of successful companies in this space.
