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István Mészáros
Founder and CEO of Mitzu.io, a warehouse-native product analytics platform built for modern data stacks. He has spent over a decade leading high-scale data engineering efforts at companies like Shapr3D and Skyscanner.
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Jul 29, 2025
• 59min
180: István Mészáros: Merging web and product analytics on top of the warehouse with a zero-copy architecture
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István Mészáros, Founder and CEO of Mitzu.io, shares insights on merging web and product analytics using a zero-copy architecture. He explains how warehouse-native analytics can eliminate messy data syncs, allowing teams to collaborate on SQL efficiently. István highlights a striking cost reduction case, where a client's spend dropped from $500K to $1K post-switching to seat-based pricing. He also discusses the role of AI in analytics and the importance of understanding underlying data to maintain trust.
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