Ismail Salhi

Ismail Salhi, co-founder and CEO of Wildgrain, shares his incredible journey from a failed hardware venture to the booming world of artisanal subscriptions. He reveals how Wildgrain scaled to over 80,000 subscribers by focusing on product quality and customer experience. Outsourcing baking to local artisans and investing in logistics tech were game-changers for efficient delivery. The conversation also dives into innovative customer acquisition strategies, including educational marketing and seasonal growth tactics, providing valuable insights for aspiring entrepreneurs.