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Ishaan Shakunt
The founder of Spear Growth, focusing on innovative outbound marketing strategies.
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23 snips
Aug 30, 2024
• 29min
RV209 - High-Efficiency Outbound Strategy Secrets | TLDR: The B2B SaaS Growth Podcast
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Ishaan Shakunt, founder of Spear Growth, interviews Chris, an expert in strategic B2B marketing. They delve into transforming outbound marketing by prioritizing personalized outreach over traditional high-volume tactics. Chris shares his impressive 60% message-to-meeting conversion rate and emphasizes understanding the Ideal Customer Profile for targeted interactions. The duo discusses the importance of crafting compelling offers for C-level executives and building trust to foster long-term customer relationships, while utilizing tools like LinkedIn Sales Navigator for effective lead generation.
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