Isabella Santos

Founder and operator of BTC Isla, an organizer of Bitcoin circular-economy projects including a Bitcoin cafe and gym on Isla Mujeres; known for living 21 days using only Bitcoin and creating community events that promote real-world Bitcoin adoption.

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Dec 13, 2025 • 40min

The Most Extreme Way to Build a Bitcoin Circular Economy | Isabella Santos of BTC Isla

Isabella Santos, founder of BTC Isla, shares her journey in creating a thriving Bitcoin circular economy on Isla Mujeres. She confronts the uncomfortable question of Bitcoin's adoption and explains how her Bitcoin café and gym turned a Twitter idea into reality. Isabella recounts her extreme experiment of living solely on Bitcoin for 21 days while earning and spending sats from physical jobs. She highlights the need for real businesses to gain community trust and warns about centralization issues within the Bitcoin ecosystem.

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