Isabella Ritz, an expert in Amazon product research and development, shares her insights on launching successful products in 2024. She emphasizes the critical role of robust product research and the pitfalls of cheap alternatives. Leveraging AI tools like ChatGPT, Isabella discusses how to analyze customer sentiment for product refinement. She also highlights the importance of a balanced budget for inventory and marketing, and offers tips on finding reliable factories through brokers. Innovative product launch strategies are explored, focusing on compelling listings and influencer partnerships.