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Isabella Piratininga
Director of Technology and Innovation at iFood leading product efforts for consumer-facing agents and omnichannel commerce, discussing personalization and conversion challenges in Brazil.
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Dec 2, 2025
• 29min
Hardening Agents for E-commerce Scale: From RL Alignment to Reliability // Panel 2
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In this engaging discussion, expert panelists share insights into the world of e-commerce agents. Arushi Jain, a Microsoft applied scientist, delves into post-training techniques that enhance AI reliability for tasks. Swati Bhatia from Google Cloud talks about using Direct Preference Optimization to fine-tune support routing. Audi Liu from Inworld AI discusses architectural trade-offs in voice models for better accuracy. Isabella Piratininga of iFood highlights personalization challenges in Brazil. Together, they explore the complexities of automating customer interactions and the future of AI.
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