Isabella Chams

Isabella Chams, the founder of Belah Beauty, shares her journey of launching a Colombian beauty brand amid backlash and controversy. She discusses the importance of world-building and community in creating a brand that resonates. Isabella emphasizes how criticism over pricing unexpectedly boosted her brand's visibility. Delving into her unique approach, she highlights sensory experiences, customer connection, and the strategic use of pop-up events to create demand. With ambitions for expansion, Isabella redefines traditional marketing through authenticity and passionate engagement.