Isaac Quiros

Senior Customer Success Manager at Amazon who helps sellers leverage Seller Central data and AI to build customer personas, improve A+ content, and drive conversion through insights like market basket analysis and psychographics.

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Oct 18, 2025 • 44min

#710 - Amazon's AMC Updates + AI Personas

In this discussion, Isaac Quiros, a Senior Customer Success Manager at Amazon, and Alan Lewis, Director of Product for Amazon Marketing Cloud, unveil how AI and data can revolutionize seller strategies. Isaac discusses breaking free from the 'operational trap' by leveraging Seller Central insights such as Market Basket Analysis to understand customer emotions. Alan shares how Amazon Marketing Cloud now empowers advertisers to create targeted cohorts and enhance ad efficiency, making data-driven decisions more accessible than ever.

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