Isaac Mertens

Isaac Mertens, Co-Founder & CEO of Flux Footwear, shares insights on building a thriving footwear brand without debt. He discusses the journey of Flux Footwear, emphasizing the importance of self-funding and strategic financial management. Isaac highlights the balance between customer loyalty and new acquisitions, and the critical role of innovative marketing strategies. He also sheds light on using data-driven tools like IntelliGems for optimizing conversions and the significance of strong manufacturer relationships in maintaining cash flow.