Isaac Medeiros

Isaac Medeiros, the founder of Kanpai Foods and a freeze-dried candy innovator, shares insights on scaling a brand. He discusses the impact of data in understanding consumer behavior and the strategic use of guerrilla sampling for engagement. Isaac also dives into the candy market dynamics, especially how competition from giants like Skittles can validate smaller brands. Plus, he reveals how discounts and innovative marketing strategies influence brand perception and consumer loyalty in the challenger landscape.