Isaac Medeiros

Episode 27: In this episode, Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are sitting down with Isaac Medeiros. He’s the founder of MiniKatana, a product company that is wildly successful because of its…content? That’s right. MiniKatana goes beyond building products. In fact, they see themselves as a media company that creates viral videos attracting 300M views a month. Isaac shares his journey of finally starting a successful business after 7 failed attempts. Links: 7 things you probably didn't know about me MiniKatana Store MiniKatana YouTube page Isaac’s learnings in the last 6 months MiniKatana’s wild month #TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today:  https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Learn more about Electric here: https://electric.ai/crazyones Learn more about ADP here: https://adp.com/thecrazyonesLearn more about MailChimp here: https://mailchimp.com/guesswork/Disclaimer - MailChimp sponsored this segment of the podcast. MailChimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Isaac Medeiros, Founder of Mini Katana and Kanpai Foods, shares his expertise in building content-driven brands that rack up over 1 billion views monthly. He discusses the stark differences between TikTok and YouTube algorithms and emphasizes the importance of emotional engagement over mere follower counts. Isaac also reveals challenges he faced, like moving his supply chain to Mexico due to tariffs, and offers insights on launching freeze-dried candy products in retail. His strategies for viral content creation and audience loyalty are practical jewels for aspiring entrepreneurs.

Isaac Medeiros, founder of Kanpai Foods and former creator of MiniKatana.com, dives into his rapid success in the freeze-dried candy industry, reaching near eight-figure revenue in just eight months. He reveals innovative marketing strategies and the importance of effective content creation. Isaac discusses the challenges of scaling up, securing retail accounts, and the significance of building a strong brand identity. Tune in for insights on navigating consumer trends during economic downturns and the entrepreneurial journey's ups and downs.