Isaac Bratzel

Trevor McFedries and Isaac Bratzel, the creative team behind the virtual influencer Lil Miquela, discuss her fascinating origin story. They reveal how they crafted a digital character that resonates with millions, exploring the blending of art and technology in her development. The duo dives into the challenges they faced, the pushback from skeptics, and the evolving definition of authenticity in digital spaces. They also ponder the future of scalable influencers and their impact on society, making for a captivating conversation about the intersection of culture and technology.