In this conversation, Isaac Barlow, founder of BusyBusy and a trailblazer in jobsite intelligence, dives into the transformative power of accurate data in the trades. He explains why time tracking is vital but often elusive, while emphasizing the cultural shift needed for data-first companies. Isaac shares insights on mitigating bad data, coaching strategies for crew leaders, and how transparency fosters trust and attracts top talent. Best of all, he reveals how data-driven innovation will determine the industry's future success.