Irina Damascan

Irina Damascan, a service designer with a focus on accessibility, and Gina Mendolia, an expert in biotech and employee experience, share their unconventional approaches to service design. Gina introduces the concept of 'Setting the Trap' to enhance team engagement, drawing inspiration from therapists and grandmas. Irina presents the 'Organ Donor Chain,' a model for building reciprocal networks through small favors to drive organizational change. Together, they explore how subtle influence and collaboration can lead to effective service design beyond traditional methods.