Ira Klusendorf

Ira Klusendorf, VP of Marketing at Verlo Mattress and Emmy-winning journalist, discusses the innovative strategies that set Verlo apart in the crowded mattress market. He highlights the importance of customization and storytelling in their marketing approach, emphasizing community engagement and transparency. Ira also shares insights from his transition from journalism to franchising, showing how emotional connections and authentic narratives can revolutionize business practices. Tune in for valuable lessons on customer education and the power of personalized service.