Ioanna Protogiannis

In a thought-provoking discussion, Ioanna Protogiannis, Sr. Director at LG Ad Solutions, dives into the crucial role of first-party data and real-time measurement in transforming campaign strategies. The conversation sheds light on the shift towards digital platforms like YouTube and Amazon as brands become more cautious in their advertising investments. Ioanna emphasizes the importance of smart segments for optimizing ad performance and navigates the evolving dynamics of the Upfronts season in today's uncertain economic landscape. Expect insights that will reshape your approach to media and advertising!