Interviewer (Art Basel moderator)

In this lively conversation at Art Basel, Gary Vaynerchuk shares his insights into the essence of brand value. He discusses how even everyday items like socks can gain significance through strong branding. Gary elaborates on his VeeFriends project, emphasizing the importance of promoting values such as kindness and empathy through intellectual property. He also reveals his strategic approach to fashion collaborations as a quick path for market entry, and defines culture in a broad context that includes niche interests.