Inger Kammeraat

Inger Kammeraat, Managing Director at MVRDV, and Jan Knikker, Partner at MVRDV, dive into the art of winning projects in architecture. They discuss the importance of building systems to streamline workflow and enhance creativity. The duo emphasizes leveraging PR to boost business development while balancing profit and purpose. Insightful strategies for fostering a supportive culture, aligning client goals, and iterative feedback loops to improve projects are shared. They also reflect on the significance of kindness and community in navigating professional challenges.