Imogen Foulkes, a BBC correspondent in Geneva, discusses the recent US-Swiss trade deal that slashed tariffs on imports and the role of Swiss lobbying in this shift. Caroline Hustetler, owner of Quality Cheese Inc., shares insights on the immediate relief felt by cheesemakers who have struggled under previous tariffs. John Marsh, owner of St Killian's Cheese Shop, highlights retail impacts and pricing challenges. Meanwhile, Chris Lowe analyzes market reactions, and Maria Hollandhurst talks about innovative apps that help reduce screen time.